My name is Bobby Tewksbary and I’m the person behind Tewksbary Hitting and TewksHitting.com. I’m currently a hitting coach at the business I cofounded – AB Athletic Development in Nashua, NH. Since 2008, we have grown AB from a part-time passion project into a full-time career with a 7,000 square foot facility, clients around the country and Major League following of our instructional information.
Why do I do what I do?
First and foremost, I am passionate about baseball. As a player, I was always a “Student of the Game” and that has carried over to my coaching career. I feel most like myself when I’m around the game and spend most of my time either in a cage, on a field or studying the game.
When it comes to swing mechanics, I had my eyes opened up in the summer of 2009 when I first saw a clip labeled Pujols7. (See below.) While watching this clip, I witnessed Pujols doing the exact opposite of what I believe to be “right” in the swing. What really struck me was when I thought back to all the best hits of my career… The swings had felt different. I could never duplicate those swings in practice. I began to wonder if the swing I worked so hard on wasn’t as “right” as I had always thought.
It is pretty scary when you think about it. I was a Division I college baseball player who was a Freshman All-American and Conference Player of the Year. I was a professional baseball player. And I didn’t really understand my best swings or swing mechanics in general. I just worked my tail off and relied mostly on hand eye coordination and feel. But I could never repeat those swings. What I know now is my hard work was pretty much preventing those great swings from happening.
And I’ve found this experience to be consistent with most players and coaches I speak with. They truly don’t understand the swing and the different ways the bat can be swung. And they work against themselves because they don’t know what to work on. What a waste.
My goal is to help educate hitters and coaches about the swing. I want to open their eyes to what is possible and help everybody understand the process better. The swing is a very complicated and dynamic movement that happens very quickly. When hitters and coaches start to learn more about the swing, they can work smarter and break away from limitations imposed by poor mechanics. This information is changing careers.
“The information was a game changer. What Bobby showed me taught me to do things I couldn’t do before. I learned how to swing better and it enhanced everything about me as a hitter.”
Chris Colabello made his MLB debut in 2013 after 7 years of Independent Baseball.
Who are the people behind TewksHitting.com?
The people behind TewksHitting.com are the hitters and coaches who are grinding every day to get better. The information in only as valuable as it is applied. When the balls start moving and things get real, it is the hard work of these people who make it all matter.
What kind of people are you? Who will I be working with or buying from?
To give a little insight to me as a player, I was a two-year captain in both high school and college. As a senior in college, I was awarded the program’s Ralph LaPoint Award which is given to the player most dedicated to the program.
I will never be a former big leaguer. I’m the guy who had a lot of heart but wasn’t good enough and wanted to find out why.
— TewksHitting.com (@TewksHitting) December 11, 2014
What are you most proud of as an organization?
The achievement I most enjoy and take the most pride in is when a hitter starts to make the choice to work harder on their process. This means they are focusing each rep, not getting frustrated with failure, working toward a long term goal and showing up consistently to truly work on their game. This can happen with 8 year olds and pro players… You never know when it will click for an individual hitters. But when they begin to take accountability for their swing and trust their process, that lesson will transfer far beyond the game.
Why should your customers care about you or get know you better?
The hitters I work with tend to be very loyal and we end up building friendships because we have a mutual respect for each other. The people who appreciate this information are unique… They are willing to fail to get better. They are open to trying new things that may not be conventional. They are seeking to be the best they can become.
What does TewksHitting.com stand for?
TewksHitting.com stands for working hard and working smart. We are often called “Old School” in our approach to workouts and coaching, yet we utilize technology like high speed video, video delay systems and other swing metric measurement tools (ZEPP) to analyze the swing. We intend to be consistently thorough yet always open to learning more.
Ultimately, every hitter you work with is different. The more experience you gain the more diverse your teaching becomes and you find ways to be creative about teaching the different aspects of hitting!
What does TewksHitting.com stand against?
At TewksHitting.com, we stand against conventional wisdom. With so much evidence about swing mechanics available through video, there is no excuse to not spend time researching and growing as a coach. If players are willing to work hard, we coaches have to be responsible and accountable for the information we are providing.
Too many coaches fear what they don’t currently know. They are quick to argue something they don’t even know exists! The more coaches are willing to work together, the more the game will grow and the more players will learn to be passionate about the game with us.